Clay Pomade generally have a medium hold and a matte finish. They are perfect for a men’s everyday hairstyle – adds volumes, shine free and re-workable.

clay pomade

The most commonly used clay is Kaoline Clay or Dead Sea Clay( blended in Souffle Clay Pomade), which is great for adding volume to the hair without adding weight. Provides a great hold and stability to keep the hair styled all day long. 
It also has a matte finish, giving you a more natural look. Works fantastically for textured hairstyles (aka the deliberately messy style), a completely natural substance that usually forms from the weathering of volcanic ash.
Hair clay can help repair damaged hair and prevent dryness to the scalp.  This can in return help to promote hair growth!

How to use Hair Clay? 

Step1: prepare the hair 
Make sure your hair is clean and free of any product residue.  You can also use regular pre-styling products (e.g. hair tonic) to boost your hair and get it ready for styling. And then use hair dryer to direct you hair in the direction you want to style it.

Step2: Use a pea-sized Clay Pomade. 
This is so simple but also important, as hair clay pomade should always be layered. Start with small amount, you can add more if you need stronger hold. 

how to use clay pomade

Step3: Warm the Clay Pomade Up
Get the clay int the palms of your hands, and rub your hands together to warm the product. 

Step4: Style your hair
Start pushing your hair back, by coating the top of the hair. Work your hands through hair from root to tip, to make volume and definition into your hair. Tip: To work in a side parting, grab a comb. 

how to use clay pomade

Last Step: Fix and finish your hair style
To fix your hair, you can use hairspray overall your hair to keep the definition along the day.  The good of Clay Pomade is that it's reworkable all day in your hair, so you can manage it if even without hairspray.